Many agencies and clients are asking whether they should be including QR/mobile codes on campaigns, and it’s timely therefore to assess how well on the road to mass adoption this standard is.
QR codes arrived seriously in Australia in August of 2008 with Telstra’s launch of the standard.
There have been a number of campaigns employing the technology to date, driven by clients like Lion Nathan, Toyota, Sony Ericcson, NAB and of course Telstra with their Olympics inspired launch campaign and others subsequently such as Yellow Pages.
For this post we’re going to confine ourselves to the following question:
How well are QR codes faring and what is the prognosis for this still nascent standard?
Lets take the first part of this question.
There is no independent market data available on QR codes so we’ve been thinking about this based on our own experiences and canvassing expert opinion.
