We recently launched a unique new programme for client Qantas - called allofaus.
Allofaus is a project designed to discover what makes Australia great...Is it our culture? Is it our people? Is it our determined spirit? Or is it something else entirely? It's a question with no single answer and a discussion that every Australian is invited to be a part of.
The AllofAus website is the home for this content and the programme leads up to a magazine keepsake in newspapers across Australia in the last week of July.
In addition to the website, submissions can also be made via SMS or M-site which also features celebrity video content.
The advertising campaign makes extensive use of Mobile activation tactics through SMS and QR codes and a multi-carrier mobile advertising buy drives additional traffic through the zero-rated M-site.
Be sure to check out the content visualisations on the website - these allow you to filter submissions to get different views of the data. Very cool (or at least we think so!)
