Myne's latest launch is a mobilisation programme for Toohey's Extra Dry grass roots music programme, UncharTED.
The programme, developed in conjunction with our friends at Holler, Peer Group and Sony BMG, features a rich mobile destination site which streams music and video content for up to fifty participating bands.
The site is free to browse for just about anyone in Australia benefitting from a market first zero-rating deal first put together by Myne for Lion Nathan's 6beers of separation campaign.
Mobile voting has also been integrated, allowing real-time voting over WAP and SMS.
And the bands themselves are getting mobile - each being issued with a unique SMS keyword and QR code for self-promotion purposes.
To see the site visit http://uncharted.mobi from your mobile or scan the code below. If you don't have a code reader visit the mobile site and click on the code section at the bottom of the page... this will help you find a reader for your phone.
Get voting!
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