Myne

Game over for QR Codes in Australia? The evidence.

For some time now QR Codes have been off the radar. I've gone from having multiple conversations a week to one or two a month. They are still appearing in market (more often than not poorly executed), but the conversation has definitely slowed.

The only response I got back to the question above in the Twittersphere was simply "QR was never in the game" (thanks @holabendez), [which  highlights either an apathy issue or my serious dearth of followers, probably both].

But I digress, WOW! so is it game over for QR Codes in Australia, before it even really started?

Or is it possible that QR is going the same way as many nascent technologies, wallowing in the trough of disillusionment, ready to burst through into the mainstream?

Lets consider for a moment what are some of the barriers to widespread adoption of QR codes in Australia...

Should Aussie marketers be concerned about iPhone?

Three months in and with nothing official from Apple, we'd like to know how many iPhones have been sold in Australia.

Anecdotally we have heard that Apple allocated 900,000 phones to Australia in the first consignment and that 50,000 sold over the first weekend. We doubt those phones have all sold but lets see how feasible that might be. The total installed base of mobile phones is around 21M units. Assuming that conservatively a third of these turnover in a year we're talking about 7M units per year or 1.75M per quarter.

So what percentage of the last three months new mobile sales could iPhone have attracted?

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