Bill came to Australia as Executive Director Brand, Advertising, Media & Sponsorships at Telstra Corporation Limited. In this role he was responsible for the introduction of the Next G Network (the company’s uniquely branded 3G mobile network) and created new market awareness and demand for advanced mobile services, with world-leading results in the mobile category.
Bill branded and introduced the Next IP Network, wrote and directed the production of an acclaimed short-form movie demonstrating the new possibilities resulting from new technologies and the convergence of the Next G and Next IP Networks.
He was also responsible for the creative concept and development of a world-class Customer Experience Center where current and future capabilities are demonstrated interactively in real time but in virtual environments.
Prior to his arrival in Australia, Bill was the owner of STRATECOM, an agency he founded to provide clients with integrated communications. During nearly fifteen years of working with many Fortune 500 clients, his work won numerous local, national and international awards for both creativity and results achieved by a variety of print and electronic communications as well as public relations programs.